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Dr. Dobb's Journal is the leading publication for expert-level professional software developers and development managers working in cross-platform, multi-language environments. At over 120,000 readers, DDJ delivers to its advertisers the single largest audience available among software development publications.
May 28, 2002
URL:http://www.drdobbs.com/ddj-media-kit/184406592
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Dr. Dobb's Journal is the leading publication for expert-level professional software developers and development managers working in cross-platform, multi-language environments. At over 120,000 readers, DDJ delivers to its advertisers the single largest audience available among software development publications. |
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Bonus Distribution
If you have any questions, please contact your Account Manager |
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Marketplace RatesYour
Most Cost-Efficient Advertising Opportunity
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2002 Rates (All Rates Include Color) |
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| Freq. | Fulls | 1/2 | 1/4 | 1/6 | 1/8 | 1/9 | 1/15 |
| 1 |
$8,925
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$5,400
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$2,900
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$2,525
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$2,150
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$1,850
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$1,075
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| 3 |
$8,225
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$4,950
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$2,650
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$2,300
|
$1,975
|
$1,700
|
$975
|
| 6 |
$7,150
|
$4,425
|
$2,375
|
$2,050
|
$1,750
|
$1,525
|
$875
|
| 12 |
$6,575
|
$4,175
|
$2,225
|
$1,925
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$1,650
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$1,425
|
$825
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| 18 |
$6,375
|
$4,000
|
$2,150
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$1,850
|
$1,575
|
$1,375
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$800
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| 24 |
$6,200
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$3,875
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$2,075
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$1,775
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$1,550
|
$1,350
|
$750
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| 36 |
$6,000
|
$3,750
|
$2,025
|
$1,725
|
$1,475
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$1,275
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$725
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Ad Sizes |
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Full Page (trim) |
7 3/4" x 10" |
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1/2 Page |
6 13/16" x 4 5/8" |
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1/4 Page |
3 1/4" x 4 5/8" |
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1/6 Page |
2 3/16" x 4 5/8" |
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1/8 Page
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3 1/4" x 2 1/4" |
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1/9 Page |
2 3/16" x 3 3/8" |
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1/15 Page |
23/16" x 1 5/8" |
If you have any questions, please contact your Account Manager
"DDJ is the magazine I know that developers turn to. Developers read DDJ and I know that they go to the Marketplace when they're looking for a new product"
--Janet Hirsch, Catenary Systems Advertising in DDJ for over a decade
"It is a very focused publication for seasoned developers, that's why it's worked for us!"
--Mary Kroening, Amzi! Inc. Advertising in DDJ for over 6 years
"DDJ is the biggest and the baddest!"
--Steve Benz, Tall Tree Software Advertising in DDJ since 1997
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Marketing PerspectivesThe single, most essential component in every successful organization is their software. Organizations that maximize their competitive edge through e-business and enterprise software solutions are best positioned for success. Technical experts are the most qualified to recognize which tools and technologies their companies must adopt in order to meet the business objectives of the organization. DDJ's readers are those technical experts: Professionals on whom their companies rely on to make critical technology purchase decisions... It takes experts to manage complexity and specialization, both of which are significant challenges in today's software development market. It takes experts to design the systems, build the applications, integrate solutions and deliver competitive advantage. It takes experts to identify technologies and make the purchases of enterprise-wide computer solutions. Dr. Dobb's Journal: Delivering Technical ExpertsDr. Dobb's Journal is the leading publication for expert-level professional Software Developers and Development Managers working in cross-platform, multi-language environments. DDJ provides software experts with advanced tools and techniques, delivering relevant, technical information that is critical to the business of software development. Experts turn to DDJ for guidance on the languages, tools, operating systems, databases, and platforms that define the leading edge in business technology and create competitive advantage for their companies...and they purchase these products in volume. Where Markets StartDr. Dobb's Journal readers manage the process of software development in companies around the world, such as General Motors, ExxonMobil and General Electric. They are among the best-educated and most-talented professionals in the computer industry whose influence is felt wherever computers are used and wherever technical products are purchased. Their expertise gives them the ability and authority to choose the right solution for each challenge. The readers of DDJ are the innovators and early adopters who bring new technology into the mainstream. In fact, 40% of DDJ’s readers pursue technology aggressively or buy into new technogoy early.(1) New tools and technologies first enter the market through the hands of DDJ readers. (1) Wilson Research, DDJ 2002 Subscriber Study If you have any questions, please contact your Account Manager |
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Marketing PerspectivesWhen the companies' of DDJ readers purchase products, DDJ readers are intimately involved. They are the key players in the critical stages of the purchasing process. They are more involved in identifying the need for new technology, and evaluating its suitability, than any other managers in their companies.
If you have any questions, please contact your Account Manager |
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Marketing PerspectivesDefining Leadership For over 25 years, Dr. Dobb's Journal has defined the standard of excellence in software development. That commitment has made DDJ the most trusted information source in this field. In turn, DDJ delivers passionate and engaged readers, providing marketers with a highly effective advertising vehicle. Dr. Dobb's Journal stands in front of a crowded market due to the following five key attributes:
REACH With an active, growing readership that spans the world, DDJ delivers more professional developers and technical managers than any other software development publication.
EXPERTISE DDJ leads the way for technical experts who create the world's most complex and powerful software systems. These are the experts who purchase the products used to build that software.
AUTHORITY DDJ's unwavering commitment to quality during the last 25 years has resulted in a reputation as the undisputed voice of authority in the industry...creating a greater sense of value for your advertising message.
LEADERSHIP DDJ leads the software development market in every meaningful category...positioning YOU for market leadership in YOURS.
INDEPENDENCE DDJ is beholden to no one and is unbiased in its coverage...creating a highly credible context for your message. If you have any questions, please contact your Account Manager |
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Reader ResearchDr. Dobb's Journal readers are technically elite. They are the early adopters and innovators who bring hot, new technology to the mainstream. Increasing productivity for themselves and their corporations is their main concern... tools and technologies that improve productivity first enter the market through the hands of these experts. DDJ Readers Solve Business Problems
67%
say software development has increased as a strategic business issue
for their company
54%
are involved in setting their company's software strategy 32% work with business managers to improve company competitiveness or profitability DDJ Readers Are Your Best Buyers
Source: Wilson Research, August 2000 If you have any questions, please contact your Account Manager |
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