Rumors of management troubles emanating from its boardroom have not stopped BlackBerry maker Research In Motion (RIM) from announcing its new BlackBerry Messenger (BBM) Social Platform SDK 1.0 for BlackBerry Java final version -- as well as the BlackBerry Messenger (BBM) Social Platform SDK 1.0 for BlackBerry WebWorks first public beta version.
The BBM Social Platform SDK is a developer toolset for building apps that utilize BBM social interactions. RIM claims that BBM has over 45 million active users worldwide and is growing at over 2 million active users per month.
Both SDKs aim to give Java programmers and other web developers access to new APIs that enable them to integrate BBM social functions in their apps. RIM says that programmers can open up a route to app monetization through what it calls "the viral distribution channel" represented by the conversations of 45 million BBM users.
RIM envisages app types to include multimedia, gaming, location-based services (LBS), VoIP, video, and commerce-related options. "Within those apps, not only can users connect and chat with BBM contacts but they can also share application achievements and content in real time,” said RIM, in a press statement.
The final version of the BlackBerry Messenger (BBM) Social Platform SDK 1.0 for Blackberry Java adds a few changes and refinements to the platform since the last beta refresh in the spring of this year.
At its first public beta the BlackBerry Messenger (BBM) Social Platform SDK 1.0 for BlackBerry WebWorks adds full support to the BlackBerry WebWorks platform and brings the features of the BBM Social Platform to web developers.