KidoZen's mobile app product now offers a mobile data virtualization function for managing information at the data source level. With more software application developers now focused on both mobile in general and specific Mobile Device Management (MDM) tasks, this could be described as a virtual front-end to enterprises backend systems.
The firm says it is evolving enterprise mobile operations management from simply "managing devices and applications" to managing the "business data" consumed by mobile apps.
KidoZen Mobile Data Virtualization creates a virtual representation for all the data required for consumption by enterprise mobile applications. Enterprise system administrators use the Data Source Catalog as a listing of all data items available from their systems for use by mobile application developers.
The developer proposition here is as follows: This tool promises to reduce the complexity mobile app developers face by removing enterprise backend system knowledge from underlying mobile data access needs.
Instead of directly invoking APIs, which require developers to know where data resides and the intricacies of each data source, mobile applications can now use a consistent API to query data from enterprise backend systems.
"As more and more enterprises look to grow their mobile projects, they need a foundation to be able to correspondingly scale their user policies, security, and compliance," said Chris Marsh, principal analyst, Yankee Group. "A range of Mobile Device Management (MDM) and Mobile Application Management (MAM) tools has emerged to address this need but they have often come with a trade-off either in the operational deployment or in the end-user experience. Approaches such as Kidozen's Mobile Data Virtualization give enterprises a much more granular control over their data."