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Crittercism Kills mAPM Gremlins


The mobile App Performance Management (mAPM, if you care for a new acronym) that is Crittercism has released a transaction management solution optimized for mobile and connected apps. This product defines, monitors, and manages in real time the mobile transactions.

The firm sells it based on the rationale that in order to create optimal user experiences and drive mobile revenues, businesses need to integrate operational performance metrics such as response time, errors, and crashes with business data like monetary value, success rate, and user flow of their revenue-critical transactions.

Benefits of Crittercism's mobile optimized transaction management solution include proactive visibility into the business and revenue impact of key mobile transaction performance; an ability to define and monitor true mobile transactions that span across multiple views, user interactions, and service calls; and an ability to automatically track all mobile-specific dynamic states such as network connectivity changes, app backgrounding/foregrounding, and user view transitions that provide complete user flow visibility.

The firm also points to the product's ability to create actionable insights with operational and business metrics to prioritize, troubleshoot, and optimize the customer experience of revenue-critical mobile transactions.

Reports and dashboards can be shared across key mobile business and IT stakeholders. Crittercism's transaction management solution is now available in beta to new and existing customers.


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