Brightcove says that it will accelerate investment in native player SDKs to address the mobile app requirements of premium video publishers. The Boston-based cloud content services company introduced new native player software development kits (SDKs) for Apple iOS and Google Android devices, integrated with advertising, analytics, audience measurement, and digital rights management providers.

The concept is as follows: premium video publishers can deliver apps that integrate with the third-party services required for successful video monetization and harness the performance and operating system integration that only native technology can provide.

"The biggest challenge facing media companies today is delivering high-quality video across mobile devices with the advertising, analytics, and content protection required to propel their business," said Phil Costa, director of product management, Brightcove.

"We architected these new native player SDKs in close collaboration with media industry leaders to provide maximum power and flexibility to developers building video-rich apps for the leading smartphones and tablets."

The Brightcove player SDKs are hoped to be able to extend the native video player capabilities of iOS and Android devices with an layer of additional functionality and integration designed to accelerate developers' creation of high-quality consumer experiences. The SDKs and next-generation player architecture are also designed to support the needs of the Brightcove partner ecosystem, with a set of APIs for customization by partners.

"The mobile app development marketplace is emerging and dynamic," said David Mendels, president, chief operating officer and chief executive officer-designate of Brightcove. "By focusing our increased investments on our native player SDKs, we will be able to innovate more rapidly to solve the complex challenges of multi-platform video app development and leverage our leadership position in what we believe is a fast-growing multi-billion dollar market opportunity."