Presumably pronounced "key," a mobile backend provider called Kii is making noise about its new KiiReferral iOS software designed to give mobile app developers the ability to add social sharing and referral tracking to their apps.
KiiReferral tries to help developers make apps potentially "more viral" (if indeed there are degrees of viral-ness) among social media users. For example, mobile game developers can drop in the KiiReferral framework to allow users to share their game within social networks.
The framework includes an SDK to implement the full functionality in a few lines of code. In addition, developers can introduce creative triggers such as rewards and incentives to accelerate app conversions and downloads.
Kii CEO Masanari Arai says that usually it can take weeks to implement such a system, but now developers can set up social sharing and referral tracking within minutes. "Our Kii developer portal also includes a real-time dashboard showing number of shares, clicks, and conversions over time, allowing developers to easily test the feature."
The beta release of KiiReferral includes the framework that extends the functionality of Kii's backend platform. Developers can track statistics in real-time; allow users to share the app with configurable messages to their social networks; encourage referrers' friends to download the app and reward the referrer for conversions; trigger events when conversions occur (i.e., give bonus points, extra features); and track conversions on a user-level via the SDK.
The release is hosted on Kii's Github page, which includes full guides, documentation, and instructions for adding the framework to the app. It also comes with server extensions to augment the core functionality as well as a full sample app to get up and running.