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It's time to lay to rest two common myths of the cloud computing era. One is that configuring enterprise applications — whether deployed on-premises or accessed in the cloud — is easy, which is far from true even if it's easier than customizing an application. The other myth is that you can't customize cloud-based apps.

Unless we kill these myths, we expect too much, or too little, from our applications.

There is no doubt that IT shops are increasingly using software's built-in configuration tools rather than coding their own customizations, and there are several reasons for the move toward configuration. For starters, IT teams have been complaining for years about the burden of maintaining their ERP, CRM, supply chain management, human capital management and other enterprise apps.