Application (human not computer) language management company LinguaNext has announced a partner program for independent software vendors (ISVs) that want to add any new language to packaged, custom developed, cloud, and mobile applications.

The LinguaNext Linguify platform captures and translates application outputs (screens, print jobs, and files/reports). Its makers say that this eliminates the need to modify applications, issue patches, or perform upgrades.

NOTE: According to a recent survey by Gartner, Inc., customer relationship management (CRM) has edged past enterprise resource planning (ERP) as the top application software investment priority.

If you believe this kind of analyst prediction then there is a potential validation here for a focus on enhancing customer experience, with both mature and emerging regions emphasizing investments in CRM.

LinguaNext has developed a completely new approach to application language globalization. Adding multilingual capabilities to applications has traditionally been a manually intensive effort that took a team of expert developers months or longer to complete.

The Linguify platform enables ANY enterprise application (including mainframe, client-server, web, cloud, and mobile apps) to be localized into multiple languages WITHOUT making any changes to its code or database. The software does this by transforming the output of an application before it can be seen on a display, a printout, or in a file. The actual translations are done manually and stored in a pre-created enterprise-specific dictionary.