Citrix has played the cloud integration card for all its worth with the launch of a new developer service designed to bring together services and applications from within its Citrix "GoTo" collaboration product family. The Citrix GoTo Developer Center is described as a free resource that enables programmers to access APIs, developer resources, and best practice tips. Citrix hopes that this will draw in interested coders to build integrations and mash-ups with the scheduling, registration, management, and reporting functions of Citrix's collaboration suite, i.e. GoToMeeting, GoToWebinar, and GoToTraining.
While this resource is free, Citrix is obviously keen to seed the wider usage of its collaboration product set; as such, it wants to enable third-parties to easily build cloud services that work in concert with the GoTo. The company's argument rests on an opportunity to reduce complexity and duplicate work as well as the chance to streamlines workflows. The new capabilities also aim to champion better ways of working and improving workflow processes.
For example, marketers hosting a GoToWebinar session can now instantly sync their registration and attendee data with their marketing automation and CRM systems to increase efficiency and accuracy. Trainers can tie GoToTraining functionality directly into their existing learning management systems, enabling access from one system for training administration and management.
Since it was released in 2006, Citrix points out that GoToWebinar has been one of the fastest growing SaaS products in the market. In addition to improving general business applications such as marketing automation and training, Citrix sees great potential for GoTo product integration across a wide range of vertical use cases, including healthcare, education, and human resources.
According to Forrester Research, the key for broader collaboration technology adoption in the workforce is "seamless integration into business processes". In the real world, this somewhat woolly sounding statement can mean adding collaboration technologies to the product lifecycle management software to allow product managers to track events and facilitate interactions. "Linking these tools will help improve metrics such as time-to-market because workers will be able to find people and information in the context of their workflows," says the analyst house.