Channels ▼
RSS

Web Development

Euro Developer Advertising Platform Goes Open Source


A European mobile advertising network has made a bid to attract developers to its platform by releasing its two SDKs for iOS and Android as open-source projects. The quirkily named madvertise hopes to encourage developers to help write and develop code so that banner ads can be more easily integrated into apps.

The two SDKS can now be downloaded from github.com. They come with what the company describes as a "suitable" library, which developers can include in their apps and which keeps space free for in-app advertising.

Commenting on this development, madvertise CIO and cofounder Thomas Hille said, "Opening up our code is intended to provide additional monetizing opportunities for both applications and mobile websites. We also hope it will help address developer's individual requirements and continue our mission of transparency in the market."

Although headquartered in Germany and with offices in London, madvertise's developer proposition is arguably of equal relevance to software application developers in the Americas and the rest of the world. The company is open regarding its intent to engage in business development and the development of new advertising products for the international market. Interested developers can Google the company for further details.


Related Reading


More Insights






Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

Dr. Dobb's encourages readers to engage in spirited, healthy debate, including taking us to task. However, Dr. Dobb's moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing or spam. Dr. Dobb's further reserves the right to disable the profile of any commenter participating in said activities.

 
Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
 
Dr. Dobb's TV