AT&T has launched an assemblage of developer initiatives this week in line with its sixth annual programmer summit. In what initially appears to be a comparatively standard collection of offerings, the company rolled out a new API platform for developers to channel AT&T services into their applications, support for HTML5, multi-screen app services, and a developer-centric cloud platform.

The new API platform will provide access to classes and objects to interface with AT&T services in a format where they are already written and so in theory more accessible. The platform has been engineered to foster third-party developers, while maintaining a connection to AT&T for privacy protection.

The services in question here include support for the development of HTML5 mobile apps with the adroitly named in-app "add-that-to-my-bill" technology. This, says the company, will make it easy for developers to monetize their applications through the AT&T billing system.

Hiding the real news under a bushel perhaps, the company's David Christopher announced that AT&T is opening up AT&T U-verse receivers to developers to enable development of multi-screen applications that interact in the home with U-verse TV, the fastest-growing TV provider in the United States over the past 11 quarters combined, with 3.6 million subscribers to date.

The company has also released an Application Resource Optimizer (ARO) tool to make applications run faster, use less power, and consume bandwidth more efficiently. "ARO tackles a fundamental coding challenge developers face today — finding and fixing performance and power bottlenecks that detract from a great user experience," said the company's Jeff Bradley.

AT&T also announced the upcoming launch of AT&T Cloud Architect, a suite of integrated cloud services for developers and Internet-centric businesses designed to allow users to build an online business or run an application quickly with low operating costs.