That may mean that a site such as "Earthquakes In The Last Week" may soon reach thousands of new viewers instead of being a novelty known by a few. Building mashups with maps is a hallmark activity of Web 2.0 developers. Now Google is making it possible to quickly disseminate fresh information collected in such maps.
Earthquakes In The Last Week lets a user respond if they felt an earthquake any where in the world, as well as pinpoint a quake's epicenter and magnitude on a map based on Google Maps. San Francisco fans of the mashup might want to receive a notice whenever the site is updated with information on any earthquake in California. Sending out that information via Really Simple Syndication, or RSS, a public format for conveying information to subscribers, becomes a lot easier to implement with Google Ajax Feed API, Bret Taylor, group manager for developer products, said in an interview.
There are already at least 908 mashups using Google Maps, but many more are likely to be spawned and distributed via the Ajax Feed API, said Taylor. The ability of the API to link the public feeds to mashups is not limited to Google Maps.
Taylor announced the new API is available from Google during a talk Wednesday morning at O'Reilly Web 2.0 Expo in San Francisco. The talk had the snappy title: "The Web 2.0 is about all this content that lives in the cloud [on Internet servers], and mash ups are built to present it in new combinations." For more information on Google's APIs and developer tools, see code.google.com.
Yahoo, Microsoft, and other Web services providers are also trying to make it easier to combine their sites into user-generated mashups.