Mobile messaging firm Clickatell has released its new Connect API intended to give software developers a means of embedding short-message service (SMS) account creation and management functionality into their applications while keeping their users in the application's user interface.
Developers using the system are promised the chance to avoid typical messaging reseller responsibilities and licensing. This is because the billing for messaging is managed by Clickatell directly with the end user. Additionally, Clickatell claims to alleviate support responsibilities for messaging services by handling all inquiries with the end users directly.
Through the XML-based Connect API, developers are able to embed the ability for an end user to register for a new Clickatell account, activate the account, configure an API for the account, manage the account, purchase credits for the account, purchase two-way messaging capabilities, and monitor account status.
"It is our goal to provide a reliable, simple solution for application developers to work with any system to set up and send messages throughout the Americas region," said Bill Wolfe, Clickatell's chief strategy officer.
As the world's largest online SMS mobile messaging service, Clickatell's messaging gateway allows its customers to send messages to almost any mobile phone in the world across over 900 mobile networks in more than 220 countries and territories.