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Applause Launches Mobile Beta Management


Application quality management company Applause has launched Mobile Beta Management as a new offering to continue the company's holistic view of app quality from the end user's point-of-view.

While mobile beta tools typically constrain the number of beta users or level of engagement, Applause's Mobile Beta Management claims to remove these limitations and enables companies to distill signal from noise to capture more actionable intelligence. The Applause Mobile Beta Management product further distinguishes itself by supporting global, enterprise-grade mobile beta programs with as many as hundreds of thousands of testers in a mobile-first framework.

"In today's apps economy, companies need to gather user feedback before they launch," said Applause Co-Founder and VP of Product, Roy Solomon. "These app publishers need to be sure their apps satisfy user needs. For beta programs, that means high engagement rates and comprehensive feedback that help determine whether an app is ready for launch. With Applause Mobile Beta Management, we've made that level of confidence accessible to everyone."

Key features of Applause's Mobile Beta Management include: a mobile-first workflow, Over-the-Air Distribution (users can download with a single tap), Mobile NDA Management (enabling companies to protect IP and distribute quickly to users), Automated Session & Crash Reporting (providing insights into usage and app stability), and In-App Feedback Reporting (streamlining the entire beta experience).

"Our Mobile Beta Management offering further establishes Applause as the one-stop shop for brands who want to maximize mobile app quality — from in-the-wild testing to full-scale beta management to user sentiment analysis in production," added Applause Chief Strategy Officer Matt Johnston. "We are simplifying mobile beta programs for companies — no more spreadsheets, no more feedback on outdated builds, no more getting buried in unintelligible noise. This is about enabling brands to delight users and launch great apps."


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