Web-based business intelligence (BI) company LogiXML has announced its new Logi Mobile offering. Essentially an enhancement to its Logi Info BI platform, LogiXML is targeted at developers for quick design jobs where mobile BI apps need to be deployed across a variety of devices.

In its new release, the company's product 'USP' eliminates the need for specialized development skills and investment for software development teams looking to maintain a diverse set of native mobile applications.

Although hardly the first company to come to market with a 'write once, run anywhere' message, the Logi development environment does allow developers to create, test, and deploy mobile applications for mobile devices powered by Apple iOS, Android, BlackBerry Tablet OS, and Windows Phones — so all the major bases are covered.

Under the hood, Logi Mobile has leveraged HTML 5 to support more devices, while also delivering the kind of "compelling" mobile features that developers (and users) appear to be pushing for today. For example, geo-location, push-button emails and texts, screen size and orientation detection, as well as on-demand scrolling and caching are all now possible.

"It's important to keep in mind that Logi Mobile allows any developer shop to take an application that they have already invested time and resources in developing — and within minutes convert it into a mobile-ready offering," said David Abramson, director of product management, LogiXML.

"Being able to easily and securely deliver BI to end users regardless of where they are and what type of mobile device they use gives companies distinct competitive advantages. To fully appreciate what Logi Mobile means for developers, you need to think about LogiXML's Elemental Development approach."

"Developers use LogiXML because of the extremely lightweight XML, element-based architecture and open-standards, web-based delivery. LogiXML has created XML elements that include hundreds of pre-built data visualization features such as comprehensive dashboards, charts, maps, data tables, and even app-ready 'Super Elements,' which provide pre-built ad hoc data manipulation capabilities right out of the box," he added.

Abramson goes on to explain that using these XML elements, developers can design rich web-based applications connected to any data-source.

According to Gartner, "By 2013, 33 percent of BI functionality will be consumed via handheld devices." As the mobile workforce grows and the mobile device landscape continues to evolve, the company argues that it is increasingly critical for organizations to be agile with their mobile BI applications. 


"Most BI companies have built proprietary, device-specific mobile BI products and this is certainly one approach," said Brett Jackson, CEO, LogiXML. "However, we believe that the mobile device market will become more heterogeneous and that our customers prefer a different approach. We are giving them the ability to continue to develop their BI applications within Logi Info, which is familiar to them, and extend their applications to any mobile device without the headache of deploying, managing, and supporting specialized, device-specific products."