Representatives from the Electronic Frontier Foundation (EFF) are among those who will participate in a public roundtable discussion on privacy being hosted by the Federal Trade Commission (FTC). On Thursday, January 28, the Federal Trade Commission (FTC) will host a day-long Exploring Privacy roundtable at the University of California, Berkeley, School of Law Booth Auditorium in Berkeley, California.
The roundtable will focus on the privacy challenges posed by new developments in technology. Three experts from the Electronic Frontier Foundation (EFF) are taking part. Panels at the roundtable will include "Technology and Privacy," where EFF Staff Technologist Peter Eckersley will discuss the arms race between tracking technologies and privacy-enhancing technologies. Also on the agenda is "Privacy Implications of Mobile Computing" with EFF Senior Staff Attorney Kevin Bankston addressing privacy issues of location-based services and "Technology and Policy" with EFF Senior Staff Attorney Lee Tien discussing how privacy can be designed into new products. Other panels will tackle social networking services and cloud computing.
The discussions are designed to explore such practices as social networking, cloud computing, online behavioral advertising, mobile marketing, and the collection and use of information by retailers, data brokers, third-party applications, and other diverse businesses. The goal of the roundtables is to determine how best to protect consumer privacy while supporting beneficial uses of the information and technological innovation.


