<title "MovieCritic: The Guns of Navarone"> <meta action,drama> <!--aria add-content-category action --> <!--aria add-visitor-category soccer-mom --> <!--aria add-persona lastvisit="3/22/99" -->
Tracking UsersMarketers don't want to measure raw hits on a Web site. Increasingly, they want to categorize visitors and measure the significant things those visitors do on the site. Many want to track the effectiveness of promotions in real time and make adjustments instantly. They often want to take data about Web activity offline, combine it with their traditional data, mine it, and report on it. They want to improve advertising effectiveness, visitor loyalty, purchase rates, cross-sells, and up-sells. All this is fueling demand for a new generation of Web-site analysis tools that represent visitor behavior in terms that marketers understand.
|To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.|
Best of the Web
The earliest known C compiler by the legendary Dennis Ritchie has been published on the repository.
HTML5 Mobile Development: Seven Good Ideas (and Three Bad Ones)
All you need to know to get up and running... and programming on ARM
Amazon Web Services CTO says promised land of cloud computing requires a new generation of applications that follow different principles.
Eventually, the vast majority of Web applications will run on a platform-as-a-service, or PaaS, vendor's infrastructure. To help sort out the options, we sent out a matrix with more than 70 decision points to a variety of PaaS providers.