Dr. Dobb's is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Channels ▼


Graph APIs From Whitepages PRO

Whitepages PRO (the enterprise division of Whitepages) has launched a self-service developer portal opening access to new APIs. For those that don't know, Whitepages is a provider of contact information for people and businesses. It also develops mobile apps and business services that make use of its contact data.

PRO's data platform provides access to the "largest database of people and businesses" in North America.

Through the Graph APIs, developers can "enrich their applications" (Whitepages term, not ours) to include identity verification and validation elements, including those centered on names, addresses, phone numbers, businesses, and communications. Developers can now sign up at the new portal to access and integrate the data now.

The new Graph APIs provide access to the Whitepages PRO Contact Graph, a data infrastructure designed to connect people, addresses, and various cell and landline phone numbers.

Typical use cases of the Whitepages PRO Contact Graph include validating user identities, eliminating fraudulent information, and enriching legitimate leads.

Whitepages PRO Graph APIs available via the Developer Center include Person API: returns a dataset about the person behind a name, including related phone numbers, present and historical addresses, and age demographics; Phone API: returns data on any phone number, including the person, location, and address associated with the number, carrier, status on the Do Not Call list, SPAM score, etc.

Kushal Shah, API product manager, Whitepages PRO, explains that the Whitepages PRO Graph APIs use REST/JSON protocols and formats to enable easy integration with other applications to enable lightweight and fast development as well as enterprise-class security and reliability.

"Once the API key is opened, the data is available in seconds, and can be fused into virtually any application that needs identity data for consumer or business applications. For example, Whitepages PRO's APIs have been integrated with Twilio, giving users access to the identity data to decrease call handle times and improve data entry accuracy," he said.

Related Reading

More Insights

Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

Dr. Dobb's encourages readers to engage in spirited, healthy debate, including taking us to task. However, Dr. Dobb's moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing or spam. Dr. Dobb's further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.