Dr. Dobb's is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Channels ▼


Sybase and University of Texas Study Data Effectiveness

Sybase has released the final installment of its three-part study entitled Measuring the Business Impacts of Effective Data, which suggests that data center managers should be pushing for maximum financial investment without fear of "disruptive" effects on the IT stack. Measuring the direct correlation between a company’s IT investments and overall business performance, Sybase has tried to illustrate the impact of effective data on operational efficiency.

Exploring how data impacts a company’s asset utilization and delivery of products and services, the study found that small, incremental improvements in data effectiveness can provide substantial savings.

"We’ve shown direct links between data attributes and a company’s financial performance and demonstrated how better data affects financial performance through superior innovation and growth. This final installment complements the previous two by establishing that superior financial performance from better data is also attributable to a corresponding improvement in operational performance,” said professor Anitesh Barua, lead researcher, University of Texas at Austin.

Five attributes of data effectiveness were considered: quality, intelligence, usability, remote accessibility, and sales mobility. According to the research, an improvement in just three of the five data attributes used in the study — quality, sales mobility, and intelligence — can have a dramatic impact on operational efficiency.

“The common theme that flows through each of the three installments of this study is that improving data quality does not have to be a disruptive and costly undertaking. Just by taking incremental steps to improving data quality, organizations can enjoy significant returns in a relatively short amount of time,” said Dr. Raj Nathan, executive vice president & CMO, Sybase.

Related Reading

More Insights

Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

Dr. Dobb's encourages readers to engage in spirited, healthy debate, including taking us to task. However, Dr. Dobb's moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing or spam. Dr. Dobb's further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.