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Sickly Or Sweet? Kandy PaaS for Contextual Comms

Kandy is a new Platform-as-a-Service for contextual communications. Newly launched this month, it aims to give developers access to its maker Genband's real time, WebRTC-enabled portfolio for video, voice, chat, conferencing, and collaboration tools through SDKs, APIs, and quick starts.

Genband (originally General Bandwidth) chief David Walsh has explained that his firm has "strategically combined" its recent acquisitions of fring and uReach with its own WebRTC and cloud offerings to create this real-time communications offering for mobile and web.

WebRTC is a free, open project that enables web browsers with Real-Time Communications (RTC) capabilities via simple JavaScript APIs — the WebRTC components have been optimized to best serve this purpose.

The firm shows off its Kandy software with IBM's social networking solution, IBM Connections, which allows organizations to integrate social solutions with business applications and processes.

Kandy includes APIs, SDKs, and quick starts that are pre-built applications like video shopping assistance. Communication in context with business in real time means more engaged customers and employees, says the firm. With Kandy there is no longer a need to leave an application to start a conversation, help a customer, get a live update, or ask a question. It allows the individual to quickly see who is available to resolve an issue, or Kandy can find the right person to address the problem.

Kandy is designed to allow anyone from IT to business owners to embed real time video, voice, presence, and text into their web and mobile applications. Developers can connect customers, employees, and even products (IoT) into their existing or new applications.

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