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Old Ecommerce Is Dead, Hail New Ecommerce


Sellvana is a new, open source ecommerce solution newly announced this week as a project offering a limited preview to developers. With a full product launch scheduled for later this year, the project claims to be backed by $5 million of private equity seed funding.

More ecommerce? So what? Created by Boris Gurvich, the original lead technical architect of Magento, Sellvana asserts its "USP differentiators" as its high speed of development through a simplified architecture with streamlined APIs and a built-in debugging environment.

Built on a PHP framework, this tool has "true modularity"; i.e., the ability to switch on and off each module. A fast learning curve here comes about as it enjoys "natural adoption" by most IDEs and simplified coding requirements.

"The established generation of open source ecommerce platforms have not aged gracefully — they have not looked after themselves or their community. Give them their credit, these platforms triggered a revolution in their time, but it was a long time ago. Modern ecommerce development requires faster, more flexible, more Agile solutions. Also, many members of these original, open source ecommerce communities now feel cheated and sidelined by corporate interests," said Gurvich.

He continues, "We are building a new platform that removes all technical roadblocks for merchants, developers, and designers and puts community back at the center. Based on our own Fulleron PHP Framework, Sellvana provides powerful features that are easy-to-use. In starting afresh, we have looked at every aspect of an ecommerce platform and worked out how to improve on it. We have delivered the changes that the open source ecommerce community has been calling out for, with radical improvements in functionality, flexibility, performance, and security."

Sellvana will be released officially, later this year, under the Open Source Licence (OSL v3.0). Ahead of this, the firm is providing limited access to its private alpha technology preview.


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