Channels ▼
RSS

Parallel

Campaigner Elements API Helps Target Customers


Campaigner has launched its Campaigner Elements API for Campaigner Email Marketing, intended to allows marketers and marketeers (take your pick) to integrate systems and analyze "big data" in order to gain visibility into subscriber behavior.

More Insights

White Papers

More >>

Reports

More >>

Webcasts

More >>

Campaigner Elements gives marketing professionals working with software programmers the ability to integrate information from different systems to capture, analyze, report, and then act upon the information they collect.

The proposition is that marketers will be able to work with developers and seize opportunities more quickly by using custom applications to create and send tests, full-blown campaigns, and workflows from anywhere. The new API provides valuable list, contact, campaign, and content management features and more than 600 pre-built email templates.

With a high level of importance placed on analyzing the "big data" that results from recipient email activities and behaviors such as opens and clicks, Campaigner Elements allows marketers to identify and serve customers and customer targets in their email marketing campaigns by gaining insight into their behaviors, likes, dislikes, and buying patterns.

"Integration and marketing automation is one of the biggest challenges for marketers looking to target the right customers in the most efficient way," says Rick Faulk, GM cloud services for sales and marketing, Campaigner. "Campaigner Elements API allows users the flexibility to share their data between applications and take advantage of 'big data' analysis, to run more effective campaigns and increase their retention and revenue."

Campaigner Elements uses standards-based protocols, which allows developers the flexibility to use any programming language. It is fully scalable and supports integration with a diversity of platforms and technologies, including third-party databases and applications, CRMs, websites, and social networking content.


Related Reading






Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

Dr. Dobb's encourages readers to engage in spirited, healthy debate, including taking us to task. However, Dr. Dobb's moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing or spam. Dr. Dobb's further reserves the right to disable the profile of any commenter participating in said activities.

 
Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
 

Video