The goal of the Universal Parallel Computing Research Center at the University of Illinois at Urbana-Champaign (UPCRC) is to make client parallel programming synonymous with programming. To that end, their key themes are a transformative change from current low-level bug-prone programming models to a disciplined parallel programming ecosystem, and a broad-based attack on parallelism at all levels of the stack that focuses on enabling performance, scalability, and support for programmability. For a complete and most interesting discussion of how UPCRC tackles parallel programming, see Parallel@Illinois: Pioneering and Promoting Parallel Computing.