The Weather Channel has released its own API to provide developers with a connection point to weather information within websites and applications that they are building. Unbranded as a "white label" API, electronic information service contains meteorological information made available under a subscription model by the channel's overseeing commercial entity The Weather Channel Company (TWCC).

The data is available in both XML and JSON data formats and is intended for use in predominantly commercial applications. Available in the USA as well as 32 other countries, the new API provides access to weather information for more than 100,000 worldwide location IDs and has built-in support for five languages: English, Spanish, French, German, and Portuguese.

"The Weather Channel has been a leader in data services, providing access to the most comprehensive global forecast set available anywhere, to some of the most recognizable names in business" said Scott H. Zucker, director of revenue management and optimization for TWCC. "The launch of The Weather Channel API is a natural extension of our core business and now makes available the weather information that users have come to trust from The Weather Channel in an application programming interface that developers can use to extend the value of their own digital applications."

Developers will have access to current weather condition data, forecast information in data and text format, sunrise and sunset times, the current and forecast UV index, and climatology information. Also available in the United States are abbreviated severe weather alerts and four different types of national and regional maps, including Doppler Radar, which is updated every 15 minutes.