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Plugging API Power Into Big Data Predictive Analytics


Apigee has acquired InsightsOne, a provider of big data predictive intelligence. This expands the firm's big data analytics portfolio to deliver a platform that integrates the power of APIs with the agility of predictive big data analytics.

InsightsOne will be offered as a standalone product today and part of Apigee's integrated digital business platform for mobile apps, APIs, and data analytics by mid-2014.

Apigee CEO Chet Kapoor says that (for an example implementation) InsightsOne can predict which healthcare payer members are likely to complain, so that proactive member outreach can be done. For marketing, InsightsOne could trigger a targeted buying offer for a high value customer at the right time, through the right channel.

InsightsOne delivers a predictive analytics infrastructure that is consistent with Apigee's big data offerings, built on top of a massively scalable distributed processing foundation based on open-source Hadoop and an in-memory real-time processor.

Last year, the company introduced Apigee Insights, a big data analytics product that improves business results by applying context and predictive analytics.

"InsightsOne adds consumer predictive analytics to Apigee's big data capabilities, significantly expanding the insights and context available to Apigee customers from its digital channels. InsightsOne and Apigee together give organizations predictive big data analytics and the digital infrastructure to make informed business decisions — and to act on those decisions in real-time, for unmatched agility in the digital enterprise," said Kapoor.

Waqar Hasan, InsightsOne CEO, will join Apigee's executive team. Hasan added, "Predictive is the 'killer app' for big data — and Apigee is the only company that delivers predictive analytics with API and app infrastructure in an integrated platform. InsightsOne is a natural fit for Apigee, expanding its big data analytics to make all customer interactions smarter and more effective."


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