Informatica has launched Informatica Cloud Express, an offering positioned as the first cloud data integration service with usage-based pricing. Delivered as a multi-tenant cloud service, Cloud Express is built to give Salesforce administrators and operations staff the option to schedule and automate bi-directional cloud-to-on premise integration tasks without coding and without requiring a hardware appliance.
As cloud integration needs become broader and more complex, Informatica is keen to show its cloud customers that there is a (comparatively) easy path to upgrade towards more advanced editions of Informatica Cloud. These advanced editions are available on an annual subscription basis, support massive data volumes and enable broader data integration capabilities including data quality assessment and data replication.
"With its pay-as-you-go approach to integration, Informatica Cloud Express is a flexible, economical and easy way to integrate enterprise data with Salesforce CRM and Force.com applications," said Ron Papas, general manager, Informatica Cloud. "Since 2008, Informatica’s Data Loader Service has been the most popular application on the AppExchange. As user needs have expanded, they have requested more capabilities, enhanced customer support and a pay-for-use pricing model."
Salesforce.com's Kendall Collins is echoing these messages and has said that firms understand how important data integration is today. He also says that as more enterprise apps, data, and business processes move into the cloud with Salesforce and Force.com, the company's customers are likely to increasingly look to Informatica to help accelerate their data integration.