There are unique aspects to mobile applications that require an investment upfront in analyzing and planning the application development.  Mobile applications are not successful if the approach is to take a desktop applications and simply squeeze into a smaller space.  There are fundamental differences.  The users, even though they may be from a common customer base, use and interact with the mobile device differently than with a desktop.  The ability to communicate from anywhere and take the device anywhere changes their expectations.  Mobile devices also have some very different but engaging technology on board that users expect to be integrated into applications.  Technologies like voice, messaging (SMS), location information, maps, audio, video and others.  The best mobile applications take advantage of these technologies to optimize users experience and how they interact with data.

A Best Practice to follow in mobile application development is to understand the techology requirements of the application and the application approaches available to meet these requirements.