When we added our iPhone application xsights-light to the appstore about a month ago we intended it as a demo application we can use to showcase potential clients what we can do (with the aim of providing a white-label service). We activated a few images (3 on the site and a few others) and forgot about it.

We were very surprised to find out that even though we didn’t publicized it anywhere or anything like that, hundreds of people found it interesting, downloaded the app and tried it on just about anything. Here are just a few examples:

As I mentioned above, we only had a few images activated, so naturally, people weren’t very happy and we got some “rave” reviews like “would be nice if it worked as advertized”, “only identifies 3 images” and  others that used less refined language :)

Anyway, we’re listening – and we decided to make xsights-light a little more useful. For one we are adding content, we started with movie posters of movies playing in the US and we intend to add more in the future. What’s more interesting, is that we’re opening up the platform for general use i.e. you can upload (almost) any image you like (such as the images above), add a URL and activate anything you like be that a Pepsi can, an wedding invitation or whatnot (if you’d take a look at @xsightspulse on twitter, you can see what others are activating)

Apparently, we’re not the only ones who think this is interesting, as we also got a nice mention on Tech-Crunch. We agreed to let Tech-Crunch readers be the first users of our service so head over to the article for an invite, we hope to open it for general use in a week or so.