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FeedHenry Builds For The "New Reality" Of Mobile

FeedHenry 3 arrives this week. The open standards-based mobile application platform is delivered as a cloud offering with new features around core functions including mBaaS and API management, role-based development and team collaboration. There is support here for a range of app development frameworks including Backbone, Angular, and Xamarin.

This new release accelerates the development and deployment lifecycle for enterprises running what the company calls "app factories" and those engaging with offshore teams in particular.

The New Reality

"The reality is that mobility projects are no longer the sole remit of IT, and have become much more complex to manage and scale," said Cathal McGloin, CEO of FeedHenry. "FeedHenry 3 addresses many of the challenges companies face as they become mobile first. We're making it easier for multiple business units and IT to collaborate on mobile app development — allowing the business to innovate on mobile while IT supports the centralized control of security, policy management, and backend integration.

FeedHenry 3 deploys an open architecture using RESTful APIs. The product's collaborative approach recognizes the different roles in app development and management across both in-house and external teams.

"RESTful APIs have become the new standard for how software and devices interact," said McGloin. "Traditionally, API management has been all about control. With FeedHenry 3, our goal is to make APIs more accessible so developers to allow businesses to develop apps with the scalability that the cloud affords."

Administrators have visibility and control over multiple authentication levels. Role-based development also allows separate client-side development and backend integration, with DevOps-enabled functionality for cloud deployment. Each app and cloud backend within a project also has its own Git repository.

"Our research shows that enterprises are coming to expect service and platform vendors to offer more collaborative and integrated workflows to help developers, non-developer line-of-business teams, and project owners work more effectively together," said Chris Marsh, principal analyst at Yankee Group. "The leading mobile app platforms will be characterized by open and extensible architectures, an API management, and data orchestration layer, extensive developer libraries, agnosticism to tools, infrastructures and standards, integrated testing and analytics, and a rich ecosystem."

Bring Your Own Tools (BYOT)

FeedHenry 3 supports native software developer kits, hybrid Apache Cordova, HTML5, and has been extended to include cross-platform toolkits Sencha Touch, Xamarin, and Appcelerator. In addition, reusable templates, app forms, and out-of-the-box connectors allow for faster creation of apps and prototyping. Developers can build hybrid apps for iOS, Android, Windows Phone, and BlackBerry, but also web apps accessible from any browser.

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